Briefing

LivingWater’s site needed a complete facelift to stand-out from the competitor’s sites as well as establish a modern brand to be able to be released distributors such as Whole Foods. The new design had to support their product ideas (natural, earthy, raw, water). The site’s main targets were to be visually attractive and very easy-to-use because of the large variety of the target group. The project began with some inherent design limitations in the mark and color palette.

The green had to be highly visible and recognizable. I accomplished this by using a green in the navigation and footer elements as well as in the primary buttons. The slider image and contrast of white bring great contrast between each section of the site, making it easy to browse. The motif of nature, health, and organic support the design greatly – having the opportunity to show a product, making the user interface sleeker.

See the Site
Project & Deliverables
  • Creating Responsive Website
  • Branding, Logo
  • Product Packaging
  • e-Commerce, E-email Marketing
Typography & Color Pallette

Raleway

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Open Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Merriweather

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Midnight Green

#005760

Shamrock Green

#009B5B

Sacramento State Green

#006042

Kelly Green

#55B61A

Avocado

#5E7D06

Van Dyke Brown

#633D2D

Flyer Mock Up
Bottle Mock Up
Label Mockup
Packaging Mockup